A strong brand stands out in the crowd – and gains more sales, increased awareness, and better customer experiences as a result.

But branding is not just for companies. Professionals each have their own story to tell and goals, skills, and expertise to share. In today’s increasingly digital world, a personal brand is no longer a nice-to-have; it’s expected.

A Personal Brand is who you are, what you stand for, the values you embrace, and the way in which you express those values. Just as a company’s brand helps to communicate its value to customers and stand out from the competition, a personal brand does the same for individuals.

Personal branding is one’s story and stories plays important role in establishing or boosting your career. In fact, an overwhelming 85 percent of hiring managers report that a job candidate’s personal brand influences their hiring decisions.